Firearms, Ammo, and Product Managers

So right now there you are: the product manager with regard to a boring product. How often possess you caught oneself gazing longingly above at one regarding those iPhones, Sparks, or some other such highly desirable merchandise and though to yourself “Now precisely why couldn’t I become the Product Manager for a cool product like of which? ” I possess one message intended for you – overcome it. It becomes out that there are various other product manager that are responsible with regard to products that are usually even less awesome than yours plus they are carrying out some pretty amazing issues to make goods successful…

How 1 Goes About Acquiring Bullets
I’m certain that there are some associated with you around of which have very strong feelings about guns and so on. Let’s set those feelings apart for a couple of minutes and have a closer search at the concern of, what else, bullets. If a person are not an avid survivalist or hunter, you probably haven’t purchased bullets prior to.

As it happens that people really care about exactly what gun they purchase. However, bullets are almost an ripe idea purchase. Sorry concerning that bullet product or service managers. Rob Jogger over at the particular New York Instances got interested in this product conundrum when he researched a company called Alliant Techsystems (ATK)Building The Far better Bullet (Brand)
The next line involving bullets that ATK presented was called Fusion. With this merchandise line the merchandise managers at ATK were targeting (sorry! ) the 25-35-year-old deer hunters. In order to capture their eye, the company created some sort of new “aggressive” pack design and even went as long as in order to add a foil label. They essentially pimped the field.

The two of these products presented the ATK product managers the expertise that they needed in order in order to gain the assurance that they needed to do their greatest product launch to date. They lately rolled out a brand new line of bullets for duck hunters called Black Fog up. This time around they will be showing that they know what needs to be able to be completed switch a commodity product into a must-have product.

ATK offers partnered with a well known TV personality (in duck hunting circles): Phil Robertson who may be known as the particular “Duck Commander”. 5.56 ammo ‘ve also gone in advance and made a couple of “viral videos” to be able to build some buzz around their fresh ammo. Just to be able to show that principal points also play a role in the particular 21st Century, they’ve gone so significantly as to create their own very own community networking site known as StormChasersNetwork.

Just to best things off, that they have also make certain that the box for the Black Foriegn product virtually gets off of the particular shelf. They outfitted up in the bright color system that is intended to catch a hunter’s attention in addition to remind him involving the first lighting of day (which is the top time to always be hunting ducks).

What All Of This specific Means For A person
I can’t say for many what kind of product you are responsible for managing. Yet , I can bet that must be probably a little little more interesting than a commodity merchandise like a bullet. Actually no subject how boring you might find it, it’s almost certainly a whole great deal more interesting than the usual bullet.

With a little luck this story about how exactly the product managers from ATK were in a position to see further than the simple proven fact that they were incurred with trying in order to sell more of a commodity product that the various other bullet makers have to inspire you. What the ATK product managers did was to take on their customer’s shoes and determine how they see the world. When they realized this, it became crystal clear as to what they needed to do.

Spend some time considering about not what their product does, but rather what your customers will perform with your product. This could point the way forward for how an individual can turn your current boring commodity-like item into a thing that will certainly take off such as a (what else? ) bullet.

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