Marketing Your Online Business Ventures by Using Blogs

A Blog is a single web page that can be updated with fresh content on a regular basis. This has an advantage over a traditional web page in that by having constant fresh content the search engine spiders will regularly visit seeking to index that fresh content. Blogger is perhaps one of the most popular blogging sites on the net. It is free and gives you the ability to chose a domain name which ends in .blogspot.com, saving the cost of buying a domain name. Of course being so popular many of the domain names you want for your topic or business have already been taken which means you have to get creative to get a domain name that has some relation to your business or topic.

Blogs are often used as online diaries, or for an ongoing discussion on a topic – like politics or sport www.earlynewspaper.com . Many people used them to comment on up to date current events, or to post the latest humorous story or video.

A Blog’s main disadvantage is that it is a single page. As such eventually even on a very long blog material will need to be archived. The average web surfer will not go into the archives to retrieve older information. As such a web site is superior to display information and act as a main portal for your online business. However by linking your blog to your main site you can get extra traffic that you would not get from one approach alone.

If you do any marketing online, any venture can be further by creating a linking blog. It is a particularly good place to update the latest news about your business opportunity or a great way to share ideas, successful approaches or motivational material with your down lines. As such if you are involved in any online multi-level marketing or network marketing venture you need a blog.

The creation of blogs has skyrocketed in the last two years. According to Technorati, a San Francisco based website dedicated to tracking, researching and highlighting “what’s new” in “citizen media” (the blogosphere), as of August 2006, statistics are showing that there are over 55 million blogs. The survey began in November 2002 and shows that the blogosphere is 100 times bigger than a mere 3 years ago. From March 2004- June 2006, the amount of blogs doubled every 5-7 months. Since June 2006, blogs are doubling every 200 days. This breaks down to 2 new blogs being created every second of every day, somewhere in the world and being updated over 18 times a second. That’s an incredible amount of information being traded, responded to, recreated and linked back and forth. This is the future of the Internet and it’s happening right now. It is no longer a tool to submit to and look at or observe, it has become an interactive tool to express opinions, thoughts and a democratic account of one’s existence.

“In a sense, Blogs function like peer-review journals do in the academic world, but there’s a key difference. The distribution of articles in academic journals is largely controlled by a publishing cartel that charges exorbitant amounts for subscriptions, which are subsidized by the institutions that can afford them. Think of it as a socialist model for information exchange. With Blogs, however, anybody with an Internet connection can engage anybody else. Concepts are presented, attacked, sliced, diced, added to and subtracted from, mangled, massaged and molded until what is left is an amalgam of the finest we as an online society has to offer. For the digitally well-endowed, it’s akin to free-market capitalism, with information as its currency. And not only do we all get to watch, we can join in.” Adam Peneberg, “Like it or Not Blogs Have Legs”, Wired News.

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